The iPhone X (or whatever the new iPhone will be called) is expected to come with all the bells and whistles: an edge-to-edge screen, face recognition and a 3D camera.
But is anyone going to pay such a high price for an iPhone? You bet.
“Apple has cultivated a class of buyers who pay more and expect to pay more for a type of brand prestige,” Steve Wozniak, Apple’s cofounder, told CNNMoney. “Even techies want to show off that they have the very latest iPhone.”
The iPhone X may be the first iPhone in three years to look substantially different from the iPhone 6.
Although some may want the latest and greatest, Apple fans weren’t always willing to shell out so much for a new iPhone. A decade ago, consumers feigned shock and horror when the company said the first iPhone would cost $599. Apple eventually cut the price by $200 and offered credits to customers who already bought one.