Cinco de Mayo or “May 5th”, or literally, “Fifth of May”) is a celebration held on May 5. The date is observed to commemorate the Mexican Army’s unlikely victory over French forces at the Battle of Puebla on May 5, 1862, under the leadership of General Ignacio Zaragoza. In the United States, Cinco de Mayo is sometimes mistaken to be Mexico’s Independence Day—the most important national holiday in Mexico—which is celebrated on September 16.
American’s Like to Drink on Cinco de Mayo
Cinco de Mayo’s popularity has waned in Mexico, celebrated now mostly in Puebla. Boosted by commercialization, it has surged in popularity in the United States.
Elias Hermida, a Mexican-born entrepreneur, was surprised by the scope of celebrations in the U.S. after moving to Austin, Texas about 10 years ago. “Cinco de Mayo is not that big in Mexico,” Hermida said. “I think that adopting the holiday is a reflection of how the Hispanic culture is finding its own way in the U.S.”
Liquor and Beer Sales Sky Rocket on Cinco de Mayo
According to Nielsen, the market research company, Americans bought more than $600 million worth of beer last year for Cinco de Mayo. That’s more beer than was sold for the Super Bowl or St. Patrick’s Day.