Real estate photography: art or science?

Hub Telegram: What better way to attract a prospective homebuyer than through a breathtaking photo? The real estate industry is one of the most competitive markets due to the large number of competing professionals out there. In other words, in order to be able to survive and be successful here – you need to be good at what you do, to get easily remembered! This is also the case of real estate photographers who face new challenges every day! However, it is not a reason to get worried, this article will try to elucidate some of the secrets of this profession…

Tips and tricks for real estate enthusiasts!

tips real estate photographyNowadays, the need for good quality photos is constant, as a result, knowing what equipment to use and most importantly how you should use it is essential. Taking real estate photos is not that easy as it might seem; you need to master the techniques, make your own style and invest in good cameras and lenses too. Thus, we can say that taking real estate photos is both art and science, as it needs your attention, study and practice too.

Even though the opinions vary greatly, and depend from one photographer to another, here are some of the tips and tricks that actually make your work a lot easier! It’s true that each real estate photographer has his/her own settings and this is indeed advisable, however there is always room for improvements. Thus, read this article and take what better fits your style!

The most common questions among all newbie photographers are:

  • What type of camera should I buy for an average property?
  • What lenses should I have?
  • Is a tripod really needed?

We’re going to answer all these questions and give you supportive hints! It’s not that complicated as it initially looks, you just have to have passion for your job; take a look down below!

Lessons learned: How to get started in Real Estate Photography!

Many real estate enthusiasts get overwhelmed by the variety of technology and tools available nowadays and even get to a point where they don’t know what best fits their needs! ‘What should I choose? Which lens do I need?’ are some of the most common problems for newbies.

However, it isn’t all that difficult if you get to understand the basics. Here are some guidelines that can get you those tips and tricks you desperately need! The rest will come naturally, don’t worry… Study the market trends and make sure the house is ready for a professional photo shoot!

Here are some hints that may come in handy for you…

  • Tripod and flash are essentials!

Why? A tripod can make the difference; there is no other way of saying this! With a tripod you never face the possibility to take blurred photos, that’s for sure! More than that, a tripod allows you to make long exposures; don’t forget about small apertures for sharp focus too.

From another point of view, having a flash definitely makes your job a lot easier. Thus, some even get to the conclusion that the flash is one of the must-haves tools in real estate! Here, more is definitely better – in other words, there is nothing out of the ordinary to hear that multiple small flashes are the key solution for a great photo, in the end. What do you think?

  • Do I need to invest a lot in a pro camera?

Well, even though this is highly advisable, having a pro camera doesn’t guarantee you quality. Some say that it is far much more important to handle a great technique, first of all and only afterwards buy yourself a good body camera. To go even further, it is useless to have an amazing camera if you don’t know how to use it to the fullest. A fact is sure – you don’t need the latest camera to get some amazing photos, and there are so many examples out there to sustain this idea!

We can all agree that in real estate photography it is a lot more important the lenses you use and the technique you possess, more than the camera itself. But, in the end if you were to choose one, choose the one that you can handle and that you have the pleasure to work with; Canon and Nikon are favorites in this industry, but you’ll find out more later on.

Hint: One of the key elements you should focus on is the ISO performance of the camera, it can help you a lot in taking great architectural photos.

  • What lenses do you need to use?

Well, here there is a lot going on and a specific lens is very hard to recommend. However, even here we can find a common ground among real estate photographers. For obvious reasons, some of the most used lens are Nikon 10-24mm DX, Canon 10-22mm EF-S, (for crop sensors), Canon 17-40 f/4 L and Nikon 16-35mm f/4 VR for full-frame. Why are these so good? Well, among others, they can zoom out enough to make the room appear larger but without distorting it. Thus, it is easy to understand why most pro real estate photographers use them on a daily basis.

Shooting real estate interiors is all about shooting with wide angle lens. Most likely throughout the time you’ll own several lenses that you’ll most frequently use and others you’ll use in special situations; at least this is the best case scenario.

All in all, just go with what makes you feel more comfortable, but keep in mind that the wide angle lens or even better – the ultra-wide angle lens may be the best bet for you!

  • Master your camera’s settings!

It is probably needless to say that mastering the settings of your camera is a must in order to take great photos. There is no such thing that you can simply point and shoot a room, no! Unfortunately for those who believe this, you should know that there is a lot going on behind a mesmerizing real estate photo, a lot of work and a great technique too!

Take for instance the case of setting your ISO, how should it be? Is it ok to put it on auto? No, to begin with – auto is not good for professional photography. As it is commonly said – nothing perfect can be produced with little work or effort. Most professional real estate photographers keep it around 100-200 as default, but it depends greatly on the environment; this is your starting point, you can go from here and get the right setting that matches the area, the intensity of the light and so on.

  • Shooting techniques

great real estate photographyHere there is a lot to consider and study! First, of all you need to know what is a correct photo and what it involves? Moreover, the exposure blending, the wireless flash, and the light painting with multiple exposures should also be part of your research. More than that you should study what is color matching and the technical side of exposure! The perfect exposure? The right blending between exterior light, interior light and flash!

  • Post-processing software

So, there is no such thing as taking every single photo perfect from your camera. No! You’ll also need some post-processing software too! The most commonly used are Adobe Photoshop Lightroom and Adobe Photoshop. Knowing how to adjust your images is a must in this industry!

  • Body cameras

It is needless to state once more that Nikon and Canon have been dominating the real estate photography market for many years now! Studies show that more than 95% of real estate photographers use either one or the other.

Let’s clear something out from the early beginning: both cameras are great for real estate photography, each and one with its own advantages and disadvantages. It depends greatly on your personal preferences because both Canon and Nikon have great cameras that can be used in real estate. You just have to find the one that you like the most…

  • Extra-must haves!

So, now that you know a little about what lens and what body cameras to use, there are some other essentials for you to have. For instance, you should also think about extra memory cards and batteries!

Real estate photography – Final points

Does real estate photography attract you? Do you want to build a business here? Then, here are the main points summarized for you:

  • Cameras are important, but more important are the lenses you use!
  • Master the basics before getting into the industry!
  • Know your camera and your lens like the palm of your hand!
  • Master the camera’s settings and you’ll get to deliver professional products
  • Don’t get the best gear; only get what you need!

All in all, real estate photography is a great domain where not one single day resembles the other. As a newbie in real estate photographer you’ll have plenty of things to learn and many hours of practice, however it will all pay off in the end.  Just try it and see how it goes! The only thing that is vital for you to have is the passion for photography!

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